Planned Spend: This is how much you should have spent by now to stay on track with your total budget.
Formula: (Total Budget / Campaign Duration) * Elapsed Days
Note: Elapsed days refer to the number of days that have passed since the start date up until today.
Spend Rate: This shows how your actual spend compares to the planned spend. If it's over 100%, you're spending faster than expected.
Formula: (Actual Spend / Planned Spend) * 100
Current Daily Spend: The average daily spend based on the actual spend so far.
Formula: Actual Spend / Elapsed Days
Ideal Daily Spend: The daily amount you need to spend in the remaining days to stay on track with your budget.
Formula: Remaining Budget / Remaining Days
Remaining Budget: The budget you have left to spend.
Formula: Total Budget - Actual Spend
Remaining Days: The number of days left in your campaign.
Formula: Campaign Duration - Elapsed Days